How a Brand Seed variety is made.
From the first cross to the sealed packet, every variety passes through the same disciplined pipeline. It usually takes years — and that is the point.
Germplasm & goal-setting
We define the target — climate, disease, market — and draw parents from our living germplasm collections.
Controlled crossing
Selected parents are hand-crossed each season in isolated houses to create new combinations.
Selection & screening
Populations are screened in the field and lab, with marker-assisted tools targeting key resistances.
Multi-location trials
Advanced lines are trialled side-by-side with standards across governorates and planting dates.
Quality control & release
Only lines that outperform across seasons pass QC testing and earn the Brand Seed emblem.
Trial fields
Advanced lines are grown side-by-side with commercial standards across multiple governorates and planting dates, scored for yield, uniformity and disease response every season.
Quality-control lab
Every seed lot is tested for germination, purity and health before it is bagged. Batches that fall short of our threshold never carry the Brand Seed emblem.